We’re all cannibals

Written by Andrea on . Posted in advertising, photography

The idea behind the campaign was that, from the moment you ride on a Merckx bike, you become a cannibal. That’s what they called Eddy Merckx back in the day when he won everything out there: a cannibal.

Client: Eddy Merckx Cycles
Photographer: Frieke Janssens

Tags: , ,

Trackback from your site.