Fruta Del Diablo

Written by Andrea on . Posted in design, stuff

Moxie Sozo wanted to create salsa packaging for Fruta Del Diablo that would distinguish it from everything else on the shelf and establish credibility for an unknown brand. By using hand-drawn illustrations inspired by the woodcuts of Mexican artist Jose Guadalupe Posada, we were able to lend authenticity to the salsa while reinforcing the product’s heritage in traditional Mexican cuisine.

  • Cozmoz

    Wonderful design, I would buy it purely for novelty perposes!

  • Lola

    Hey! I LOVE the new layout!

    Congratulations! So much more eye catching!