Make with a Red Stripe

Written by Valentina on . Posted in advertising, music, Sculpture, video

“Making something out of nothing“. Isn’t it the secret of true creativity? In the video below you can see sound artist Yuri Suzuki (he’s one of the coolest media artists around, be sure to check his other works too) together with various musicians and DJs, making a huge sound music sculpture out of… trash! Dozens of beer cans, partly collected at this year’s Notting Hill carnival, have been used to build the red sound machine, and the result is simply stunning. The can machine has been then used to entertain the crowd with some good dubstep beats…
The video is part of an ad campaign launched by the beer brand Red Stripe. Make with a Red Stripe, this is the title, is a series of cultural projects cel­ebrating the DIY culture of the brand’s Jamaican roots.

[sponsored post]

Continue Reading 2 Comments 2 responses

Reindeer Power!

Written by Valentina on . Posted in Animation, video

Reindeer (2010) by the animation collective Treat:

“One of 5 short idents we did for E4 on the topic of Christmas. The general idea was to surprise people with something really anti-christmas, and transform something boring into something amazing. It was alot of hard work for a relatively short time but they were really fun to do and much merriment was had by all.”

The other shorts are: Workshop, Christmas Trees, Pole Dance, and Carol Singers.

[via laughingsquid]

Continue Reading 1 Comment one response