Posts Tagged ‘advertising’
Since helping to make the animated GIF a legitimate photographic editorial medium, Pamela and Matthew (aka Reed + Rader) have continued to imagine the digital possibilities in video, virtual worlds, and both internet based and physical interactive installations. Regardless of medium, Pamela and Matthew’s work is about the playful connectedness of the internet where everyone wears a mask and can be anyone, anything, and anywhere they can imagine in their digital dreams.
“This animation published by Australian train company, Metro Trains Melbourne, is called Dumb Ways to Die. The animated safety message uses music and dark humour to warn people against behaving recklessly around trains. According to the song, dumb ways to die include using your private parts as piranha bait”
(via The Guardian)